Being a "Nike program" brings a lot of very tangible advantages with regards to recruiting that go far beyond just brand recognition and popularity with the younger crowds.
Being a "Nike program" brings a lot of very tangible advantages with regards to recruiting that go far beyond just brand recognition and popularity with the younger crowds.
i'm hoping the two go hand in hand. Westbrook told our AD that younger players hold not just the Nike brand, but more importantly the Jordan brand, on a pedestal. That basketball is Jordan and not just Nike is huge.
Being a "Nike program" brings a lot of very tangible advantages with regards to recruiting that go far beyond just brand recognition and popularity with the younger crowds.
i'm hoping the two go hand in hand. Westbrook told our AD that younger players hold not just the Nike brand, but more importantly the Jordan brand, on a pedestal. That basketball is Jordan and not just Nike is huge.