“UCLA’s athletic department revenue is also restricted by an agreement that requires it to pay a usage fee for games at Pauley Pavilion while receiving just a small percentage of concession and merchandise sales. The Bruins also do not receive any sponsorship sales at the Rose Bowl while getting just a trickle of …
“UCLA’s athletic department revenue is also restricted by an agreement that requires it to pay a usage fee for games at Pauley Pavilion while receiving just a small percentage of concession and merchandise sales. The Bruins also do not receive any sponsorship sales at the Rose Bowl while getting just a trickle of the sales from parking, concessions, merchandise and premium seating revenue generated by football games at the stadium.”
https://www.latimes.com/sports/ucla/story/2023-01-26/ucla-athletics-budget-lower-deficit-big-ten-conference
“UCLA’s athletic department revenue is also restricted by an agreement that requires it to pay a usage fee for games at Pauley Pavilion while receiving just a small percentage of concession and merchandise sales. The Bruins also do not receive any sponsorship sales at the Rose Bowl while getting just a trickle of the sales from parking, concessions, merchandise and premium seating revenue generated by football games at the stadium.”