2 Comments
User's avatar
⭠ Return to thread
misterioso's avatar

As I said, the On3 valuations are rooted in speculation. But to say that they are literally made up numbers isn't entirely accurate. When they can validate deal amounts, they do. When they can't, they'll generate an estimate based on prior history. So yes, the numbers can be considered unsubstantiated estimates, but to what degree? Are the confidence intervals reasonable? If the rankings are 80% accurate, does that indicate the ranking is useful as a tool?

Let's not downplay the influence of the On3 ranking and reporting. Young athletes, along with their parents, guardians, and advisors, will be using the On3 data as a decision-making tool as they move forward in their athletic careers. On3 is a legitimate website, created by Shannon Terry who has a considerable amount of skin in the game when it comes to detailing high school and college sports.

Expand full comment
Evan's avatar

i don't understand how the estimates can be considered anything other than speculation when the NIL deals themselves are not public.

Expand full comment